Our Mission

Inspiring a plant-based lifestyle all over the world.



Hi, I’m Audrey, 24, founder of Wholesome Culture. I’ve always been an animal lover, and passionate about doing my part to help protect and save the planet. Two years ago, this led me to transition to a fully plant-based lifestyle.    

Immediately, I noticed health benefits and felt a deeper connection with animals and the earth. I knew I had to share this experience with others, but I wanted to take it further than just my friends and family. So, in November 2016, I launched Wholesome Culture as a movement to make plant-based and cruelty-free living accessible to thousands of people across the globe.

We give back

part of our profits

to animal rescue and environmental organizations


We have but one planet and it‘s in trouble.

Plastic pollution is destroying our oceans and harming the animals who call them home; the food, beauty, and fashion industries contribute to the cruel and needless deaths of billions of animals annually; animal agriculture is rapidly destroying habitats across the globe and is a leading cause of greenhouse gases; and more people than ever suffer from health problems.

But all is not lost. As members of a global community, every one of us can make a real difference, simply by making lifestyle changes.

According to The Vegan Calculator, every person following a plant-based, sustainable lifestyle saves 365 animals, prevents the destruction of 10,950 sq. ft. of forest, and reduces CO2 emissions by 7,300 lbs., annually. Plus, you make the world a happier and healthier place for all beings.

Ethically made

Just like we’re committed to treating animals and the planet with kindness and compassion, it’s our priority that everyone who works for us is safe and ethically-treated. That’s why most of our clothing is made in Worldwide Responsible Accredited Production (WRAP) certified factories.

Worldwide Responsible Accredited Production (WRAP) is a non-profit dedicated to promoting safe, lawful, humane, and ethical manufacturing around the world through certification and education.

To learn more about our manufacturing process, check out how our clothes are made.


Change isn’t easy - especially when it comes to diet and lifestyle. That’s why we’re here to help.  

We’re constantly learning about the benefits of a plant-based lifestyle and we want to pass that knowledge on. We are committed to not only bringing you the best cruelty-free clothing, but also the latest information, tips, and tricks for living your best plant-based life - for yourself, your fellow humans, animals, and the planet.

Learn more ›