the legacy lives on

Our Biggest Sale ever is HERE!

Save up to 80% off sitewide - everything has to go. Limited quantities. We won't do this again.

Help us make the world a better place

Heart icon

Clothing ethically made in WRAP certified factories

Paw icon

We give back 10% of our profits to animal rescue and environmental organizations

Money icon

$72,000 donated to help animals in need and 22,537 tees donated to non-profits

Three people icon

Women-run business

Water icon

Made using water-based ink

Recycling icon

Shipped in biodegradable packaging

Wholesome Culture is a state of mind and being

Our mission is to inspire people to live a sustainable and mindful lifestyle. That includes what we wear, what we eat, and how we treat the planet, animals, ourselves, and each other.

We believe that together, we can be the change


We believe animals should never suffer or die in the name of food, beauty, fashion, or entertainment.

Shop Support the Animals


As members of a global community, it's our responsibility to work together to protect and heal the planet.

Shop Respect the Planet


Living mindfully will help you treat all beings with kindness and compassion, and make the world a more peaceful place.

Shop Love Yourself


Let's do our part to save the sea and all the animals who call it home.

Shop Protect the Ocean

Become an ambassador

Together we can protect and heal the planet, and show kindness and compassion to animals and one another.

Join the movement