the legacy lives on

Love the Ocean, Save the Ocean

All week long, every order placed cleans up 2 pounds of trash from the ocean. Plus, everything in our Coral Reef Awareness Week collection is 10% OFF with code PLASTICFREE.

Help us make the world a better place

Clothing ethically made in WRAP certified factories

We give back 10% of our profits to animal rescue and environmental organizations

$71,000 donated to help animals in need and 7,856 tees donated to non-profits

Women-run business

Made using water-based ink

Shipped in biodegradable packaging

Wholesome Culture is a state of mind and being

Our mission is to inspire people to live a sustainable and mindful lifestyle. That includes what we wear, what we eat, and how we treat the planet, animals, ourselves, and each other.

We believe that together, we can be the change


We believe animals should never suffer or die in the name of food, beauty, fashion, or entertainment.

Shop Support the Animals >


As members of a global community, it's our responsibility to work together to protect and heal the planet.

Shop Respect the Planet >


Living mindfully will help you treat all beings with kindness and compassion, and make the world a more peaceful place.

Shop Love Yourself >


Let's do our part to save the sea and all the animals who call it home.

Shop Protect the Ocean >

Become an ambassador

Together we can protect and heal the planet, and show kindness and compassion to animals and one another.

Be part of the movement >

Shop our feed @wholesomeculture